ShineOn Seller Resources

Ad Creatives

This is a real example of the winning ad that came out of an extended testing process.

Based on all that we have learned while testing our products internally we have created a template for what we believe is a winning Ad Creative Process.


Example of a winning Ad Creative

This is a real example of the winning ad that came out of an extended testing process.

Based on all that we have learned while testing our products internally we have created a template for what we believe is a winning Ad Creative Process.

Images:

  • Always Feature the most expensive variant.
    • ie: show the Gold in Lux Box Variant
    • Showing the product with the most value is the best way to bring it in. buyers and increases CTR on the Adt

Images:

  • Always Feature the most expensive variant.
    •
    ie: show the Gold in Lux Box Variant
    Showing the product with the most value is the best way to bring in buyers and increases CTR on the Ad.

Primary Text:

  • Use a question or an exclamation to subconsciously get the prospect to stop scrolling
    •
  • Typically one big question or statement provokes curiosity into the phrase itself.
    •

Primary Text:

  • Use a question or an exclamation to subconsciously get the prospect to stop scrolling
  • Typically one big question or statement provokes curiosity into the phrase itself.

Main Image:

  • Add a callout like: I CRIED READING THIS
    •
    intent of this callout is to also aid in getting more
  • The image itself should be cropped from one of our provided renders.
    •
    Get close enough on the crop to make the phrase as easily read as possible, but also leave enough room to still show off the box.

Main Images:

  • Add a callout like: I CRIED READING THIS
    • Intent of this callout is to also aid in getting more people to stop scrolling
  • The image itself should be cropped from one of our provided renders.
    • Get close enough on the crop to make the phrase as easily read as possible, but also leave enough room to still show off the box.

Headline:

Call out the main offer.

  • Use either the word GET or CLAIM in your headline to

boost CTRs.

  • EX: Get 50% Off, Click SHOP NOW or Claim This Extra

Special Gift For Your

Daughter Now

Headline:

  • Call out the main offer.
    • Use either the word GET or CLAIM in your headline to boost CTRs.
    • EX: Get 50% Off, Click SHOP NOW or Claim This Extra Special Gift For Your Daughter Now

Headline:

  • Call out the main offer.
    •
    Use either the word GET or CLAIM in your headline to boost CTRs.
    EX: Get 50% Off, Click SHOP NOW or Claim This Extra Special Gift For Your Daughter Now

Button:

  • Always use Shop Now

Video Ad Creatives

Video Creatives are a little bit more complicated as there are now moving images and audio involved.

However, many of the concepts and psychology behind why you do certain things remain the same.

Hook:

  • Incorporate fast movement in the first 2-3 seconds.
  • Stoke curiosity with your first line, usually a question

Angles:

  • The gift giver voiced to the gift receiver.
    • Taking it as a hey I got this gift for my daughter what do you think?
  • Opening box review
  • Product feature (Commercial style)
  • UGC Review from the gift recipient

Body:

  • After the hook has curiosity built, have the voiceover read the phrase.
  • The video should do different cuts, zoom-ins/outs, and different motion angles.
  • Must create motion every 2-3 seconds.

Benefits:

  • Talk about the emotion the recipient will feel or has felt from receiving this gift.
  • Highlight the necklace/watch/product and the box it comes in.

Hook:

  • Incorporate fast movement in the first 2-3 seconds.
  • Stoke curiosity with your first line, usually a question.

Angles:

  • The gift giver voiced to the gift receiver.
    Taking it as a hey I got this gift for my daughter what do you think?
  • Opening box review
  • Product feature (Commercial style)
  • UGC Review from the gift recipient

Body:

  • After the hook has curiosity built have the voiceover read the phrase.
  • The video should do different cuts, zoom-ins/outs, and different motion angles.
  • Must create motion every 2-3 seconds.

Benefits:

  • Talk about the emotion the recipient will feel or has felt from receiving this gift.
  • Highlight the necklace/watch/product and the box it comes in

Close:

  • Convey the offer - Ex: Get 50% Today Only
    •
  • CTA - Specifically state that they should Click SHOP NOW.
    •

Close:

  • Convey the offer - Ex: Get 50% Today Only
  • CTA - Specifically state that they should Click SHOP NOW.

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